Increase Following & Engagement by 30%​

​

Working with the social media team to help hit Instagram KPIs of +30% YOY.

​

Ownership of brand community management, curating a new social tone of voice and training Customer Service teams to replicate across Twitter, Facebook and Instagram.

​

Leading influencer gifting strategy and outreach for nano-micro level.

​

Working with Spredfast/Khoros, Olapic and Google Analytics.